Business Booster

Medical professionals tend to have little to no business, marketing and finance training. In this series, Dr Amrit condenses 8 years of lessons learnt in 8 hours of webinars. He discusses the key to patient acquisition and growing your patient bookings to scale and grow your clinic in a short space of time. Website traffic to lead generation to conversion to appointment is covered over these 4 sessions as well as input from special guests/ industry experts. This series will blow your mind in how much aesthetic work is out there waiting for you to tap into. 

  • 1. Getting Started – How to setup and find patients in Aesthetics

    • 1 November 2023
    • 1h 47m
    In the first episode of this series, Dr. Amrit goes through his journey in aesthetics, with detailed breakdown on his clinics’ numbers from how many bookings per week and patients treated each month to website daily traffic numbers. Dr. Amrit discusses the basic concepts that must be understood relating to marketing and how wearing an entrepreneurial hat is a must and to see patients as customers and leads outside before booking in. SEO and Paid Media marketing both Google Ads and Meta Ad campaigns are discussed in this episode to drive traffic to your website.
  • 2. How to Convert Traffic into Bookings and Create Patient Retention Measures

    • 1 November 2023
    • 2h 7m
    In this episode Dr. Amrit discusses how to take website traffic and turn this into appointment and lead conversions. The key is website landing page optimization, with real life example websites you will learn top tips to convert website visitors to active bookings. Following this how to maximize the patient upsell from a single treatment to package treatment. Finally, how to boost patient retention and rapidly grow your patient list in a short space of time is another element not to miss. Watch this episode now to take your clinic to the next level.
  • 3. Meet The Experts: Clinic Consultant and Google Ads Specialist

    • 1 November 2023
    • 1h 53m
    This episode features special guests Natalie Dryden and Harpreet. Natalie a clinic growth consultant goes through the importance of a CRM system and how to really retain your patients and bring them back for future treatments, hence increasing their lifetime value from $ to $$$. Harpreet then goes into depth about Meta Ad campaign building and shares her top tips for ad performance, bringing down cost per lead acquisition and increasing conversion metrics.
  • 4. Paid Media Do’s and Dont’s, Financial Planning, Wrap Up

    • 28 February 2024
    • 1h 39m
    In the final episode of the series Dr. Amrit recaps the series, goes through a Q&A with the audience as well as special guest Mehmet who is a marketing lecturer and marketing agency founder. Mehmet shares his expert advice on aesthetic industry Google Ad campaigns. By showing you the step-by-step process, he will explain how to get the most out of Google Ads and transform your business. Using bespoke audience targeting, retargeting methods as well as A/B testing Mehmet runs through the performance of successful aesthetic clinic ads and all his experience on what works and what doesn’t.

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